I Took Advantage of The Incredible Sales Recently, Did You?
Black Friday and Cyber Monday came and went this year quickly. Honestly, I didn’t do too much damage on those days. Got some Apple products for the kiddos, some new shoes/jackets/tops for me, and my wife really was tame, I have to say. All in all, I’ve spent much worse in years past on these big discount days.
However, I have been taking advantage of a historic sale all year, while no one was paying attention. Not only that but come bonus time this year, I am going to go on the shopping spree of a lifetime that will have an impact much greater than this nifty blue cardigan I am writing this wearing, thanks, Faherty.
Recognizing An Incredible Deal
Let me explain if you will. You see I recognize an incredible deal when I see one. This year the deal to be had, perhaps the best deal going in over a decade, was the stock market. As painful and miserable as a 20-30% decline has been, and trust me no one on earth is more in tune with the impact than me, it presented an opportunity that does not come around all that often. It provided us all the benefit of buying stocks at a hefty discount.
Personally, I have been socking money away each month like crazy. I am buying the same stocks that I bought last year, except getting them substantially cheaper. How can you beat that bargain? You know the old adage buy low? Well, that is exactly what I have been doing all year and continuing into bonus time.
I state this all not to diminish the angst and pain we’ve all gone through this year. Remember not only do I invest in the same stuff you all do in the markets, not only does a market drop affect not just my account but the billion dollars plus of everyone else’s accounts too, but I also have the pleasure of having 20-40 meetings a week discussing this exact topic with all of you.
What We Know About The Markets
That said it does not change the facts and the facts are this:
- The markets have always rebounded for as long as you or they have been around.
- The markets continually hit record highs, especially after a downturn.
- You are still buying the greatest and most powerful businesses on the face of the planet.
- The markets do not care what you think or how you feel.
- If you wait until the markets rebound you have missed buying at discount.
- Even if markets go down before they go back up, you still got a heck of a deal.
- Time is our magic elixir.
So, while the world was on a wild spending spree buying things from Apple, Amazon, Target, etc I have a different tact. I was literally buying Apple, buying Amazon, and buying Target. Pretty cool and novel idea, right? The best thing about it all is I did not need a coupon or code for these deals. All that is needed is faith in capitalism and the greatest economy of all, time, and patience or resolve to know it may take a little time for these killer deals to pay real dividends (pun intended).
The question for all of you is what have or do you plan to do while this great sale lasts? Do you plan to take advantage of it with your monthly discretional dollars? Or perhaps when bonus time comes you have your eyes set on a brand new big down payment on your future by buying into the markets like I plan to do?
I bring this all up as A. I want to educate the power of buying into the markets when you have a great opportunity to do so and B. I have had many conversations of late where people want to wait for the markets to rebound before putting a large sum into it. My answer and advice never waivers on this one. I believe now is a strategic time to buy and take advantage of this sale opportunity.
That is all I got folks, and hope you liked this perspective on the markets. If it challenged your belief system, great. If it gave you that aha moment and ready to act, then even better. In any event wishing you all the best year ahead filled with wealth, health, and happiness.
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