John Anderson, CFP®
Program Lead, Pro Bono Services
John Anderson, CFP®, serves as Program Lead for Pro Bono Services at Diversified, where he is helping build the firm's commitment to expanding access to financial planning for individuals, families, and communities that have historically been overlooked by the financial advice profession. His work combines direct pro bono financial planning and coaching with the development of partnerships, programs, and advisor engagement initiatives designed to broaden the reach and impact of financial planning.
Prior to joining Diversified, John spent nearly four decades working with financial advisors and advisory firms across the country, helping them grow, adapt, and better serve their clients. Throughout his career, he witnessed firsthand the impact that quality financial guidance can have on people's lives and developed a deep appreciation for the role financial planning can play in creating opportunity, confidence, and long-term financial well-being.
John is passionate about service and believes one of the profession's greatest opportunities is expanding access to financial planning for individuals and families who have historically been overlooked by the financial advice profession. He enjoys working directly with clients while helping build programs that encourage more advisors to give back through their expertise.
A native of rural north-central Illinois, John remains a loyal Cubs and Bears fan. He and his wife, Jennifer, Executive Director of a nonprofit organization in Phoenixville, PA, have two college-age sons. Together, they share a commitment to service and helping strengthen the communities they call home.
Prior to joining Diversified, John spent nearly four decades working with financial advisors and advisory firms across the country, helping them grow, adapt, and better serve their clients. Throughout his career, he witnessed firsthand the impact that quality financial guidance can have on people's lives and developed a deep appreciation for the role financial planning can play in creating opportunity, confidence, and long-term financial well-being.
John is passionate about service and believes one of the profession's greatest opportunities is expanding access to financial planning for individuals and families who have historically been overlooked by the financial advice profession. He enjoys working directly with clients while helping build programs that encourage more advisors to give back through their expertise.
A native of rural north-central Illinois, John remains a loyal Cubs and Bears fan. He and his wife, Jennifer, Executive Director of a nonprofit organization in Phoenixville, PA, have two college-age sons. Together, they share a commitment to service and helping strengthen the communities they call home.
